Tactical & Dealer Marketing Executive

Welcome to Kia UK!

About Us

Kia UK is a leading automotive brand offering one of the industry’s largest range of models across multiple vehicle segments, contributing to it being the fifth most popular UK car brand in 2023. With more than 190 Kia dealerships across the country, Kia is now widely known for its advanced electrified products offering the technology of tomorrow, today. Spearheading this charge are award-winning products including the fully electric EV6 – Kia’s first dedicated electric vehicle – and the new pioneering EV9.

Kia UK has consistently grown for over 30 years, supported by bold design, quality products and ever-evolving customer service. By 2027, the brand aims to offer no less than nine fully electric vehicles in the UK, a positive step towards becoming a leading global sustainable mobility solutions provider.

People are central to Kia UK and every day is an opportunity to learn something new and to grow personally and professionally. This was recognised with Kia UK named as one of the UK’s Best Workplaces™ 2024 by Great Place To Work®, and also ranked in the 2023 Best Workplaces™ for Women. Kia employees reported positively on areas such as working atmosphere, trust in management, corporate strategy, pride in working for the company, benefits, facilities and much more!

The Role

The Tactical & Dealer Marketing Executive role is a great opportunity to get involved in a number of key areas including national campaigns for Tactical, Fleet, Aftersales and Motability, including key activity across the website, social and radio.

You will support the Manager – Tactical and Dealer Marketing and other Marketing Managers with the development and implementation of Kia UK Limited’s (KUK) Tactical and Dealer Marketing plans as well as being involved in Dealer Events and some elements of eCRM with the aim of building a loyal Kia customer database, driving sales and converting prospects to next generation Kia owners.

Key Responsibilities/Tasks:

General

• Working in conjunction with the relevant stakeholders and supporting the team to ensure that the marketing programmes and strategies are developed to the business objectives of each of the above channels.

• Supporting the creation of bespoke marketing materials, within agreed strategic requirements for usage.

• Involved in the briefing process – from brief to approval and undertake the development of materials.

• Advertising – Supporting the development of Key Visuals for both National and Dealer templates.

• Media – Involved in the creation of Radio, Social and other media channels for specific campaigns.

• Digital formats - Website content creation, monitoring of key metrics and the generation of HTML e-mail campaigns/templates for National and Dealer.

• Events & Roadshows – Support a range of events including national, regional and dealer events.

• PR – work with the PR team to identify and implement opportunities and events.

• Provide regular reporting to stakeholders on the success of actions by channel.

• Working with various stakeholders and Field Teams to support dealer communications about national and local level activity.

Tactical & Dealer Marketing (60-80% of work load)

• Ownership of Dealer Communications including newsletters and presentation slides.

• Manage & Support on the Dealer Social Media Calendar, including creative and post copy recommendations.

• Ownership of Dealer Marketing Portal content and reporting.

• Ownership of the Website Customer Journey linking our media & reporting to enhance conversion rates through Tactical Offers section.

• Assist in the development of tactical campaign, from a creative and media perspective.

• Assist in the implementation of the Dealer marketing creative and media programs, including all in-dealer marketing materials, e.g. POS.

• Assist the Marketing Manager in developing dealer marketing tools including ad serves, paid and non-paid media channel planning, digital, KPI and ROI.

Channel Marketing (20-40% of work load)

• Assist with enhancing the website customer journey on the owners/fleet/Motability section.

• Ownership of the Dealer marketing creatives and media programs, including all in-dealer marketing materials, e.g. POS.

• Assist with all channel campaigns, from a creative and media perspective.

• Assist with all channel marketing reporting and budget tracking.

About You

• Educated to degree level or equivalent.

• Automotive experience required and an understanding of project management is highly beneficial.

• Broad spectrum of automotive knowledge across functions.

  
  

• High energy, driven, self-starter and well-motivated.

• Demonstrate effectiveness in working cross functionally.

• Organised with a high level of attention to detail and results driven.

• Demonstrates resilience, flexibility and willingness to explore different paths to achieve outcome.

• Ability to manage budgets, schedules and in preparng estimates.

• Adjust quickly to new circumstances, challenges and ability to handle ambiguity.

• A team player working on multiple projects supporting various initiatives.

• Excellent working knowledge of Microsoft Word, PowerPoint and Excel.

   

The Benefits

🌊 Flexible working hours (core hours between 10:00am-3:00pm)

🏡 Hybrid working (up to 2 days a week remote working pro rata)

🚗 Employee Car Scheme (car lease + insurance all included from £80/month)

🍳 Onsite Chef -> free lunch every day

🩺 Private Medical Care (Vitality) 

      Annual Health Checks and free flu jabs offered on site

🦷 Private Dental Care (Denplan, £0 excess)

😮 Pension with enhanced employer contribution

💸 Income Protection & life Assurance

🤒 Critical Illness Protection

🏖 24 days Annual Leave + Bank Holidays

Wellness benefits including cycle to work scheme, free eye tests, employee assistance programme, Mental Health First Aiders and more

Financial hub providing free financial guidance and support

🌍 Work from anywhere for one week a year

🤰 Enhanced Maternity, Adoption and Shared Parental Leave (up to 6 months full pay)

👶Enhanced Paternity Leave

🤸‍ Free weekly yoga, football, and badminton clubs

🎱 Pool tables, dart board, and massage chairs onsite

❤Opportunity to get involved & give back via our charity partners

🥳 Birthday Vouchers

🎉 Celebrations such as our Spring Ball, Christmas events, Social Club and much more!

Location/Travel

The Kia UK Head Office is based in Walton-on-Thames, just a 5 minute walk from the station. We also have plenty of on-site parking for drivers, including EV charging ports.

There is step-free access throughout the building, but please let us know if you require any additional accessibility support and we will cater to your needs as best we can.

Interview Process

We are committed to providing an inclusive and accessible recruitment process. We understand that every candidate is unique, and we welcome the opportunity to make reasonable adjustments to ensure that all individuals can fully participate in our interview process. If you require any adjustments or support to facilitate your interview, please do not hesitate to reach out to (jmoor@kia.co.uk). We are happy to discuss your needs and make arrangements that support your participation to best showcase your skills and qualifications.

At Kia, we are committed to employing the best-qualified people and provide equal opportunity for the advancement of employees including promotion and training and thereby not discriminating against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.