Marketing Programmes Analyst

Welcome to Kia UK!

About Us

Kia UK is a leading automotive brand offering one of the industry’s largest range of models across multiple vehicle segments, contributing to it being the fifth most popular UK car brand in 2023. With more than 190 Kia dealerships across the country, Kia is now widely known for its advanced electrified products offering the technology of tomorrow, today. Spearheading this charge are award-winning products including the fully electric EV6 – Kia’s first dedicated electric vehicle – and the new pioneering EV9.

Kia UK has consistently grown for over 30 years, supported by bold design, quality products and ever-evolving customer service. By 2027, the brand aims to offer no less than nine fully electric vehicles in the UK, a positive step towards becoming a leading global sustainable mobility solutions provider.

People are central to Kia UK and every day is an opportunity to learn something new and to grow personally and professionally. This was recognised with Kia UK named as one of the UK’s Best Workplaces™ 2024 by Great Place To Work®, and also ranked in the 2023 Best Workplaces™ for Women. Kia employees reported positively on areas such as working atmosphere, trust in management, corporate strategy, pride in working for the company, benefits, facilities and much more!

The Role

Off the back of a record 2023 of sales, Kia UK is maintaining its strategy of sustainable retail sales growth with Marketing Programmes at the forefront of our campaigns and communications.

We have an exciting opportunity to join our winning team as we seek an enthusiastic and highly motivated Marketing Programmes Analyst. Working as part of the Marketing department, you will take responsibility for managing competitor analysis, reporting on campaign performance, and contributing towards our market-leading campaigns.

The ideal candidate will be curious about the automotive market, value process and improvements, and analytical with a good attention to detail teamed with great communication skills. They will be knowledgeable on offers and dealer-facing communications, using their commercial knowledge to build reporting and analysis to support business decisions.

The associated job description outlines the skills and knowledge needed for the role; if this sounds like you, and you can demonstrate your passion and ideas to take this role to the next level, we would love to hear from you.

Key Responsibilities/Tasks:

The Marketing Programmes Analyst will support the Marketing Programmes team in developing and delivering high-quality incentive programmes to promote Kia UK’s retail sales. The individual will be a hub of knowledge reviewing all insights on retail and finance performance, but also manage competitor analysis and the process of communicating offers via our quarterly Marketing Programmes Guides. This role provides a unique opportunity to work across multiple areas to improve sales performance of Kia UK while also generating a creative and informative publication which will be used across Kia UK’s entire dealer network.

Analyst

• Create internal & external presentations showcasing key competitor analysis and offers.

• Conduct and review analysis on key metrics and present them to internal stakeholders effectively. Examples include retail and campaign performance, finance penetration, and RV impacts.

• Manage reporting to Kia HQ, Kia Europe, or Kia UK management as appropriate on incentive activities, on an ad-hoc or routine basis.

• Build insight which allows Kia UK management to make decisions surrounding product launches.

• Assist the Marketing Programmes Manager & Specialist with the presentation of quarterly campaigns to internal and external stakeholders.

• Provide support to Regional Business Managers with matters surrounding quarterly programmes.

Creative

• Responsible for the timely and accurate development and delivery of quarterly Marketing Programmes Guides in liaison with internal stakeholders and agencies, alongside the digital version of Kia UK’s communications.

• Identify new opportunities to improve retail and retention campaigns, including but not limited to finance penetration levels.

• Work closely with wider Marketing / Press & PR teams to support with the implementation & communication of quarterly programmes.

Other

• Manage Kia’s Friends & Family scheme. Provide recommendations on pricing and produce analysis on the commercial and financial performance of the scheme.

• Provide support and insight into retention performance, in liaison with Hyundai Capital UK, other external partners and their systems.

• Administer some key dealer payments in relation to a range of different incentive activities through our Incentive Management.

About You

• Educated to degree level or up to two years experience in the automotive sector

• Two years’ work experience in an analytical / numerical role desirable

• Experience of SAP and PowerPoint is desirable

• Highly numerate and displaying strong attention to detail

• Excellent knowledge and experience of Excel

• Excellent communication skills both written and verbal

• Excellent-self starter with strong ability to work both within a team and under one’s own initiative

The Benefits

🌊 Flexible working hours (core hours between 10:00am-3:00pm)

🏡 Hybrid working (up to 2 days a week remote working pro rata)

🚗 Employee Car Scheme (car lease + insurance all included from £80/month)

🍳 Onsite Chef -> free lunch every day

🩺 Private Medical Care (Vitality) 

      Annual Health Checks and free flu jabs offered on site

🦷 Private Dental Care (Denplan, £0 excess)

😮 Pension with enhanced employer contribution

💸 Income Protection & life Assurance

🤒 Critical Illness Protection

🏖 24 days Annual Leave + Bank Holidays

Wellness benefits including cycle to work scheme, free eye tests, employee assistance programme, Mental Health First Aiders and more

Financial hub providing free financial guidance and support

🌍 Work from anywhere for one week a year

🤰 Enhanced Maternity, Adoption and Shared Parental Leave (up to 6 months full pay)

👶Enhanced Paternity Leave

🤸‍ Free weekly yoga, football, and badminton clubs

🎱 Pool tables, dart board, and massage chairs onsite

❤Opportunity to get involved & give back via our charity partners

🥳 Birthday Vouchers

🎉 Celebrations such as our Spring Ball, Christmas events, Social Club and much more!

Location/Travel

The Kia UK Head Office is based in Walton-on-Thames, just a 5 minute walk from the station. We also have plenty of on-site parking for drivers, including EV charging ports.

There is step-free access throughout the building, but please let us know if you require any additional accessibility support and we will cater to your needs as best we can.

Interview Process

We are committed to providing an inclusive and accessible recruitment process. We understand that every candidate is unique, and we welcome the opportunity to make reasonable adjustments to ensure that all individuals can fully participate in our interview process. If you require any adjustments or support to facilitate your interview, please do not hesitate to reach out to (jmoor@kia.co.uk). We are happy to discuss your needs and make arrangements that support your participation to best showcase your skills and qualifications.

At Kia, we are committed to employing the best-qualified people and provide equal opportunity for the advancement of employees including promotion and training and thereby not discriminating against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.